At Underlena, we believe that sensuality belongs in the everyday experience, rather than the special occasion.

Founded in 2021 by Maxine Kelly, we take joy in sourcing beautiful, wearable lingerie from independent lingerie brands across the globe, seeking out styles that enhance the wearer’s own feeling of sensuality on a daily basis - pieces that are unique, comfortable and beautifully designed.

We partner with independent lingerie houses that purposefully design longevity into their products, creating pieces that you will love for years to come. They are impact-conscious and believe that quality trumps quantity every time.

Our collection is available online and at our Wellington and Auckland showrooms. Contact us to try the collection on in person.

What is sensuality to you? Tell us: hello@underlena.com